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How to Start a Blog in Australia [Ultimate Guide 2022]

Written by, Alex Bosnjak

Updated April, 17, 2022

Did you know that creating a blog post takes 3.5 hours on average? Meanwhile, almost 43% of readers merely skim through it without reading it thoroughly. In contrast, nearly 61% of Australians spend almost three folds of their time reading blogs rather than emails. 

If you’re new to blogging or want to learn how to start a blog in Australia, I’ll tell you everything you need to know. First, you’ll learn what a blog is and how to create one.

When I started blogging, I made many mistakes that didn’t yield positive results. But, with time, I learned how to avoid those mistakes, so now I have enough wisdom to share. In this guide, you’ll find out all the blogging tips and tricks. 

What Is a Blog?

A blog is a regularly updated web page for personal or business purposes that mainly contains written content. Almost all businesses publish blogs as it helps improve their search engine ranking, and it’s a valuable SEO tool. But we’ll get to that later. So, what is blog writing? Simply put, it’s writing posts that cover a subtopic relevant to your website.

One of the main reasons you should start blogging is that almost 61% of Australians prefer reading blogs to emails. 

Generally, starting a blog in 2022 is a good idea for the following reasons:

  • Sharing a Story: Blogging creates a platform to share your personal experience and stories with a broader audience. You can even write about everyday situations with your friends or family. 
  • Making Money: Making Money: If you’re looking for ways to earn passive income, blogging can help. The top bloggers earn a considerable amount, but even if you’re a part-time blogger, you can still earn a considerable sum by posting regularly. I’ll get to that later in the article. 
  • Business Promotion: You can promote your business by creating a blog in Australia. It’s an excellent place for doing that as you’ll find more readers here than in any other country. If you post informative content regularly, you’ll get a broader viewership that will ultimately make your business more popular.
  • Building a Community: Starting a blog in Australia can lead to forming a community. That way, you can easily connect with like-minded people sharing similar interests. Then, you can teach your readers and learn from them, too. 

How to Start a Blog

So, how to set up a blog in Australia? Don’t fret. I have the answer to all your queries. Let’s get started. 

Pick a Name for Your Blog

The best way to start a blog is to find the perfect name for it. Your blog name is essential because that’s how people will begin to recognize you. Make sure the name is self-explanatory so that readers know what information they can find in your blog. 

Once you figure out a name for your blog, check its availability. Since there are so many blogs on the web, it’s likely that someone already came up with your name. 

Once you check the availability, you should get a domain name. Ideally, your blog and domain name should be the same. But if it’s already taken, you can use a different domain extension, like .org or .net, instead of .com. You can even add dashes in between the words to make it unique. But keep in mind that your domain name cannot contain spaces. 

If you’re starting a cooking blog, you can use words that fit in that niche, like meals, recipes, cooking, or food. That will help you get recognition quickly. Check domain name facts to learn a thing or two about domain names. Then, think about what will make readers click on your blog. If the name is relevant, more people will read your content. 

Make sure you have a particular niche in mind when starting a blog. Here are some standard options:

Personal Blog

If you’re not sure how to start blogging, try sharing your personal experiences. Your blog can detail your daily thoughts and interactions with people. Think of it as a personal journal that only you can share with your followers. The best part is that you can talk about anything and don’t have to stick to a particular subject. You can just tell your personal perspective. 

Hobbies

If you’re constantly questioning, “how do I start a blog” consider talking about your hobbies. For instance, if you love to paint, you can write about that. You can share ideas with your readers or some tips and hacks for mastering the art of painting. Even if your hobby isn’t as popular as others, you’ll still find readers with similar interests online. 

Life Experiences

If you have a unique and exciting job, you can share your experience with others. For instance, if you work as a pet groomer, you can discuss working with different pets and mention humorous or heart-touching incidents. 

Setting Up a Blog

To set up your blog, you’ll need a web hosting service. There are still ways to make money from free blog hosting in Australia, but most have limited advertising capabilities, making it difficult to monetize your blog. Choosing a professional blog host will give you limitless opportunities for advertising and making money. Here are all the benefits of selecting a professional web hosting service for blogging:

  • Free WordPress installation
  • Unlimited space
  • 24/7 professional support
  • Extra addons
  • Affordable
  • Money-back guarantee
  • Unlimited websites
  • Unlimited email accounts and bandwidth

You’ll need several plugins for more efficiency and to increase the traffic to your blog. Here’s a list of the plugins and software you’ll need:

Analytics

This plugin is crucial if you want to create a blog in Australia. While there’s excellent blogging software, I suggest you stick to Google Analytics. It’s powerful and lets you see the demographics of your blog visitors. Also, you can learn how visitors found your website, which is valuable information for beginners. You can even view real-time statistics of the activities on your website. Plus, you get to track inbound and outbound links.

SEO Tools

Search Engine Optimization is a critical element of blogs. It helps improve the traffic on your webpage by improving your ranking. 

You can use multiple SEO tools, but the first one would be an SEO analyzer. It audits your page and highlights technical issues that might lower your search engine rating. These can include broken links, missing tags, or flawed titles. Then, keyword explorers help you find keywords with a high search volume. Copyscape is another popular SEO tool to incorporate originality into your content by eradicating plagiarism.

Grammar Checker

Starting a blog in 2022 means ensuring your content makes sense and is grammatically coherent. You can install a grammar checker to get rid of all these issues. For instance, Grammarly is a popular tool among bloggers. 

Website Builder

Website building platforms allow you to create high-speed web pages and pop-ups. That helps you build visually appealing designs and boosts conversion rates. You can use the above plugins on any type of website. 

hands over the keyboard of a laptop

Choosing a Theme

Before you learn how to be a blogger, you must first choose a theme. And instead of working hard, you should work smart. Find a good website builder with a wide range of theme options. You can select pre-designed templates and use theme customization to match your requirements. That way, making changes will be a breeze. 

Most website builders come with blogging tools that let you add posts, manage comments, and even set categories for your blog. Also, you can implement social sharing to get more web traffic. 

You can add images and edit them however you want by cropping, resizing, or adding special effects. Besides, you can use different fonts and colours. Here are some blogging 101 tips for choosing a theme: 

  • Make sure that your website builder is easy to use. If it’s too complicated and you’re not technically savvy, there would be no point in it. 
  • Choose a mobile-friendly theme. A massive chunk of your viewers will surf the web on their cellphones, so your webpage should be mobile-friendly to avoid driving the traffic away. 
  • Your website builder should let you integrate the social media sharing option. That way, you can add a link or share button to different platforms. 

You can host your website once you have a theme. Website hosting works by providing storage space for the data.

Website Structure

A basic blog structure includes an introductory paragraph, main body with headers and sub-headers, and concluding paragraph. But before we get to the writing part, you must understand the structure of a website as that’s the easiest way to start a blog.

Generally, websites have dynamic and static content. Let’s look at both types:

Static Content

Static content is any content that doesn’t need modifications before reaching an end-user. Here’s a list with examples:

  • About Me: As a blogger, the About Me page tells readers who you are and what you do. On this page, you can add personal details about yourself. It’s a type of static content as the displayed information doesn’t need regular changes. 
  • Contact Me: Here, you can add links to your social media or an email address for contact. It doesn’t require changes unless you switch to a different account or address. 
  • Disclaimer Page: It displays content ownership for minimizing copyright issues. Also, it warns readers to use the page’s information at their own risk for limiting liability and clarifies sponsored or affiliated posts. 
  • Privacy Policy: It explains how your website collects and uses personal user data. 
  • Terms and Conditions: The agreement covers topics related to community standards and intellectual property. It’s a way of preventing liability claims.

Dynamic Content

It’s the complete opposite of static content. It changes regularly.

A blog is an excellent example of dynamic content. It lets you adapt to your visitors’ changing demands and behaviour. Plus, it helps you present relevant content to users, increasing conversion rates. 

Promoting Your Blog

Blog promotion is crucial as it drives more traffic to your webpage. As a result, your blogs will pop up on the first page of search engines for relevant keywords. So, if you don’t promote your content, it won’t reach the target audience for blogging in Australia.

Here are the easiest ways you can promote your blog:

Social MediaSocial media is an excellent way of gathering a wider audience. You can add a link to your blog in your social media posts. Plus, you can join different groups and link to your blog during discussions.
Engage with VisitorsAdd a comments section to your blog to respond to readers. The more you engage, the better your chances of gaining more views. Also, you can add links to your social media accounts on your website to get more followers.
Post RegularlyOne of the best ways to promote your blod is simply to post regularly. If you take long breaks between posts, people will forget about you.

Tips for Writing Blog Posts

If you want to learn how to be a blogger, you should master the art of writing. You need to know how to craft creative content that captures your audience’s attention. Here are some tips for writing blog posts:

Write Catchy Titles and Intros

Almost all online readers judge a blog by its title. So, make sure your titles are catchy, engaging, and instantly grasp the reader’s attention. Also, your introduction should be precise and clear on the topic. Lengthy and boring introductions can cause the reader to lose interest immediately.

Provide Valuable Information

Your blog post should contain information that creates value for the readers. A pointless blog will only bore them and waste their time. Make sure you know what your target audience is looking for and provide suitable answers for their queries. 

Write Longer Articles

The ideal blog length should be around 2,000 to 2,400 words. Longer blog posts help improve SEO ranking but ensure they contain relevant information and avoid fluff. 

Engage Readers in the Comments Section

Your comments section is the best way to interact with your visitors. Try to engage them by asking questions and learning from their experiences. That will help you learn more about reader expectations for upcoming blogs.

Write Original Content

Make sure you provide original, plagiarism-free content when creating a blog in Australia. Don’t write about the first thing you see on the internet. Instead, conduct thorough research on a topic and give solid facts to your readers. If you’re taking information from a source, always link to a high-authority domain to let readers know where you got the information from.

Search Engine Optimization for Blogs

SEO is excellent for increasing your readers. Make sure you add meta tags to your images and titles. Also, write an engaging blurb for your blog to encourage more readers to click on the content. 

Try to use headers as much as possible. It helps break up the content, and viewers can quickly skim through the post. To improve readability, incorporate lists and tables whenever possible. Finally, long paragraphs make your content hard to read, and most viewers don’t find that appealing. 

woman writing on a laptop and drinking coffee

Making Money by Blogging

Are you interested in learning how to make money from blogging in Australia? Blogging can be lucrative if you do it right, and it offers different methods for earning passive income. Here are some ways to make money through blogging:

  • Affiliate Marketing: Affiliate marketing is a basic money-making strategy where you work with a brand. In this case, you include links to the brand’s products in your blog. When a reader clicks or purchases from these links, you earn a commission. 
  • Selling Products: If you have a range of products, you can sell them by posting about them on your blog. It’s a great way to boost your income.
  • Selling Services: You can also use your blog to sell services. Post content relevant to your services and add a link directing readers to your offer. 
  • Advertisements: You can also use paid ads to get more leads and increase profits. You can adopt a pay-per-click strategy for search engines and sponsored social media posts. 

Is It Possible to Start Blogging Without Money?

Yes, you can create a blog in Australia without money. For instance, WordPress is a free platform. But you’ll have to create a website yourself which can be difficult. In contrast, a website builder makes it a relatively straightforward process. 

Even if you opt for WordPress, you’ll still need a web host. For professional blogging, you’ll need to pay for such services. If you’re blogging just for fun, you can do it for free. But to get a return, you need to invest some money. 

Here are the best free blogging platforms:

How to Start a Blog in Australia: Conclusion

Starting a blog can be easy if you follow all the steps above. Make sure you have a specific niche in mind and develop a name based on that. Then, you’ll need to select a web host for your website. That’s crucial for earning money through blogging. Once you decide on a host, create a theme for your website and blog. Also, ensure you have both dynamic and static content

As for your content, it should be readable, catchy, and engaging. Provide value for readers and never forget to promote your blog using social media, paid ads, and engaging with your audience.

FAQ

How do bloggers get paid?

Bloggers get paid in different ways. The most one is the cost-per-click method. When you add a link to a product in your blog and a reader clicks on it, you’ll instantly get paid. That’s affiliate marketing, but you can also earn money with one of the ways above. 

How do I start a blog with no money?

If you’re new to blogging, you can start without any money using WordPress. But keep in mind that if you don’t invest some amount, you can’t blog professionally and earn income from it.

Do bloggers really make money?

Yes, you can earn money by blogging full-time if you understand how to start a blog in Australia. But becoming a highly-paid blogger doesn’t happen overnight. You have to post regularly and write engaging content. Paid advertisement and affiliate marketing also help your earn profits.