Owners of new and small businesses often wonder whether they should create a landing page or a website to represent their brand online. So, landing page vs website, which one is better? Generally, landing pages are focused on a certain action, while websites are more informative and browser-friendly.
Let me help you understand the difference between the two. Here’s what we’ll cover:
A website is a collection of interlinked web pages that share the same domain. They typically consist of text, images, video, and audio. Both individuals and organizations make use of them to establish an online presence. You can publicly access websites through the internet.
A landing page is a standalone web page, separated from other pages on your website. It has a single goal, usually CTA (call to action). The landing page aims to generate new leads or convert them into paying clients. It’s typically used to make sales, advertise special deals, or gather contact information from leads. A potential client could “land” on the page from search results, marketing emails, or online ads.
|Available information||All-encompassing for the organization and services||Limited to specific topic or product|
|Purpose||Creating a full organization profile, selling, informing, and entertaining||Generating leads and converting sales|
|Audience||Existing or new clients that make purchases or need to find more information||Existing leads or new clients with a specific goal (typically a purchase)|
|Navigation||Menus, more complicated||Minimal|
|Number of pages||More than one and unlimited||One|
So what’s a website, and when is it best to create one? If you provide any service or product, even a simple website will help your business or project.
A company website is a quick and convenient way to present your brand to a vast audience. It can attract more eyes to your business and generate leads, even if you’re not making online sales.
The About Us and FAQ pages typically answer most customer questions. The Contact Page helps clients find your physical locations and get in touch. It can also include a contact form.
The goal of a brand site is to present information about the company and its products and services. Typically, each product has its own page or site section.
You barely need to know what a website is to create your own with the help of modern, user-friendly website-building platforms.
Websites can have various functions. They can be educational, entertaining, or provide a specific service. And when we need complex functionalities, the choice between landing pages vs web pages is clearly on the website side. Let’s check a few examples.
Websites can include appointment scheduling functions that help companies, individuals, and students with their daily planning.
The internet forum is a discussion site where people converse about various topics while sharing content, information, and experience.
SEO helps your site rank higher in organic search results, which can improve lead generation. It requires creating unique content with relevant keywords, metadata, pictures, and descriptions.
The landing pages vs web pages debate favours the former when it comes to motivating visitors to take a specific action. Usually, that action is signing up for:
Now, let’s check the specific uses.
You can usually see pay-per-click (PPC) ads on search engines or websites. When a client clicks on the ad, they’re led to the landing page. The goal is to convert leads and increase sales.
Why use a landing page to capture leads? You can design it to gather lead information, including names, email, and product preferences. That type of page helps you establish a relationship with your targeted audience.
Since landing pages are isolated from your main website, you can test various design elements, functionalities, SEO, and messaging without affecting the rest.
Making landing pages is similar to website creation. You can use various tools to do that on your own, like Ucraft’s landing page creator. These are some examples of what makes a good landing page:
There’s a clear difference between website and landing page uses. A website is an essential tool in building brand trust and creating a full portfolio of services or products. But when you launch a special campaign or deal, it’s best to use a dedicated landing page.
Can you have a landing page without a website? Technically, yes. That’s not always recommended, but you can use a single-page website to test the waters. It can function as a “Coming Soon” page that teases your website’s reveal.
The purpose of a landing page is for visitors to take action that accomplishes the company’s goal. That’s usually realized as acquired leads or sales. The landing page retains the client’s attention better than websites. Also, it drives traffic and improves SEO.
You need a website to establish your brand online and present your products. But for targeted campaigns, it’s best to use a dedicated landing page. In the end, there are no winners in the landing page vs website debate. Both are important.
Landing pages have many advantages. They require fewer resources, simplify testing, and increase traffic. Also, a good landing page is often the crucial part of a successful PPC strategy. Since it’s limited and focused on a single CTA, experts prefer it for increasing conversion rates.