The Australian .au domain name has existed for about 30 years. So having a .au domain name lets local customers know that they’re dealing with a legitimate business or entity.
If you’re running a business, you should register the domain name in Australia and build trust with your customers. Let’s learn all about how to get an Australian domain name and the applicable namespaces for different entities.
It’s a web address for a website that people type in their browser’s URL bar to access your site. We’ll explain in more detail how to get a domain name in Australia for the digital presence of your business.
There are different types of website domain names, and each has its own requirements:
Registering a domain name adds legitimacy and credibility to your business. Also, it helps with Google ranking. Here are the steps you need to follow:
When registering a domain name in Australia, the first step is to confirm its availability. If your preferred domain name isn’t available, try to think of another one. Platforms such as the WHOIS lookup service provide an easy way to check the domain before registration.
To register a .com.au domain name, first, confirm the eligibility using any of these criteria:
The .au domain is divided into two 2DLS, open and closed:
Use accredited registrars to research and register an Australian domain name. Here are the top domain registrars in Australia:
After checking the domain name and its registration eligibility, you should learn how registering a domain name in Australia works for private and commercial entities.
For starters, use the auDA-accredited registrars’s list. Also, understand the registration terms and conditions and requirements. Remember the domain name expiry date and renew it on time to avoid cyber attacks.
When getting a domain name in Australia, consider the nature of the entity, like charities, non-commercial, or commercial, to establish if an ABN number is necessary.
For instance, to purchase a country code Top Level Domain (ccTLD), like “.com.au”, it has to be registered by a domain registrar accredited by the Australian Domain Name Authority (auDA). It’s a regulatory body that controls the use of .au domain spaces.
The auDA allows the registration of domains org.au,.com.au, and net.au by Australian-registered businesses, sole traders, and companies. But you’ll need to register an Australian Business Number (ABN) or Australian Company Number (ACN).
Although you’re required to have an ACN or ABN to get a ccTLD domain, there are other ways of registering a domain name for state business number, trademark number or incorporated association number.
You don’t need an ABN if you’re launching a non-commercial website and don’t intend to use it for business operations.
When choosing or buying domain names in Australia for non-commercial or business purposes, pick one that your visitors can resonate with. People should be eager to visit just by checking the domain name. So take your time and choose the best option. Here are some useful tips on selecting your website address:
If you’re running a local business, consider a domain name that includes your town or city. Also, include a keyword. That way, local customers will quickly identify your business.
Pick a domain name that’s short and easy to spell. That way, customers will easily remember your site and recommend it to others.
Although simplicity is key, purchase a domain name in Australia that’s unique and brandable. That will help your business stand out and avoid trademark legal battles.
It might look creative to add a hyphen or characters to your domain name, but they’re hard to pronounce and type. So site visitors intending to get to your webpage might end up on other websites.
Before settling for a domain name, ensure it’s not copyrighted, a trademark for another company, or used by another entity.
A domain name adds legitimacy to your business. So, take your time to find a good one. Also, check its eligibility and requirements with the Australia domain registrar for companies and businesses. Many domain service providers can help you with name search and registration. Once you’re done with registration, you can start creating a website using one of the site-building platforms.
It costs about $2–$20 per year to purchase a domain name in Australia, whether for a business or non-commercial. Plus, the price might be subject to discounts and other special offers. Also, some domain extensions such as .app might cost more.
If the domain name ends with .au, org.au, or .com.au, you should provide your business details to the Australian Domain Name Authority (auDA). Still, in some instances, you don’t need an ABN or ACN to register a domain name.
First, you need to research an appropriate name and check if it’s available. If you can’t get the one you want, you can try acronyms or look for another relevant name. Also, check the name’s eligibility under auDA. Then, go ahead and register your domain name in Australia.