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30 Revealing Wix Stats [Users, Facts & Trends for 2022]

Written by, Alex Bosnjak

Updated May, 25, 2022

Wix stats can help you understand how and why people use Wix and whether it’s the right choice for you.

Building a website may seem overwhelming, but it doesn’t have to be. Sites like Wix make it much easier and allow you to try it out for free before investing time and money.

So let’s look into one of the most popular website builders and see what the hype is all about.

Fascinating Wix Stats

  • In 2021, Wix had more than 200 million users.
  • 4.3 million users have signed up for Wix Premium.
  • The Wix market share stands at about 2.6%.
  • Wix has about 45,000 new user sign-ups every day.
  • In 2021, Australian Wix stores increased by 21% year over year.
  • Close to 74% of Australian Wix stores use Facebook.
  • Wix is available in over 190 countries.
  • 14.4% of Australian Wix stores are in the garden and home sector.
  • New South Wales holds the most Australian Wix sites — 534.

What Is Wix.com?

In short, Wix is a CMS building platform for websites. It has a very basic design where users can drag and drop the content. What’s more, the site offers over 1,000 features for you to customize and improve your site, making it truly unique. 

You don’t have to be a designer to use Wix, and that’s the whole point of the platform. It offers a simple solution for everyone. According to reviews, Wix has a diverse range of features suitable for different users — from personal blogs to massive ecommerce businesses.

The site has over 5,000 employees who research and create all day to ensure customer satisfaction. Also, the apps allow users to add multiple extensions (like online payments), making them very convenient.

Wix Statistics Australia 

Australia has some of the most well-designed Wix sites worldwide, so it’s a big player in the global market. 

1. In 2021, Australian Wix Stores Increased by 21% Year Over Year. 

(Source: Lochside Software)

  • 14.4% of Australian Wix stores fall in the garden and home sector. 
  • 12.9% of the stores deal with apparel. 
  • 11.3% are in the food and drink industry.

What else can we learn from Wix account stats in Australia?

2. 10.7% of Australian Wix Stores Sell Beauty and Fitness Products and Services. 

(Source: Lochside Software)

  • 316 stores are in the arts and entertainment sector. 
  • 242 specialize in health products and services. 
  • Lastly, 240 are in the gifts and events market. 

Social media is growing globally, especially among users of Wix. 

3. Close to 74% of Australian Wix Stores Use Facebook. 

(Source: Lochside Software)

  • Nearly 61% use Instagram
  • Meanwhile, 11.2% use Twitter. 

It helps to know where most Wix users are based. 

4. New South Wales Has the Most Wix Sites — 534. 

(Source: Lochside Software)

  • 505 are based in Victoria.
  • 405 Wix stores come from Queensland. 
  • Also, Wix sales stats in Australia show in the second quarter of 2021, Australian stores increased by 13.2%.

So, the market is on the rise and shows no signs of slowing down. 

A person reading charts on the laptop screen

Wix Website Stats

Looking at users and their reasons for using Wix gives us a good idea of why the numbers are growing.

5. Wix Is Available in Over 190 Countries. 

(Source: Wix) 

  • Wix has more than 200 million users in 2021.
  • Plus, the platform boasts over 1,000 features and 800 templates.
  • About 45,000 are the average new user sign-ups on Wix every day.

Let’s break things down a bit.

Wix Traffic Stats

Looking in-depth at the platform gives us a much better picture. 

6. 4.3 Million of Wix Users Have Signed up for Premium.

(Source: ConnectPOS)

  • In the first quarter of 2018, Wix added close to six million users. 
  • Around 7% of Wix’s revenue comes from domain name registrations. 
  • Wix stats show that, in February 2017, Wix had just over 100 million users. 

So, how has the website builder grown over the years? 

7. There Were Over 22 Million Mobile Wix Sites in 2017.

(Source: Reuters)

  • Wix forecasted revenue between $182–$184 million in the second quarter of 2019. But then it blew everyone out of the water with $185.4 million
  • Around 3% of the platform’s users are premium. 

So how does Wix compare to its competitors? 

WordPress website opened on a laptop and smartphone

Wix Web Stats

One of the major ways to see if a business like Wix is successful is to compare it to the global market and the key players in the industry

8. The Wix Market Share Stands at About 2.6%. 

(Source: W3Techs)

  • Wix boasts over 300 popular apps for its users. 
  • WordPress sites receive about 46% of organic traffic. Unfortunately, it’s a mere 1.4% for Wix sites. 
  • Out of Wix competitors, WordPress is the biggest. It boasts 65.2% of the market share

So while Wix is big, WordPress still dominates the global CMS market.

Wrap Up

Wix stats provide in-depth information on the website building market and how it’s changing. 

Everything online changes rapidly — from the type of content users want to their preferred design features. Website building platforms allow us to give users the very best at little cost. 

While Wix is a big market player, it only holds about 1.5% of the market. But that could change in the future if it begins differentiating from the pack.


Who owns Wix?

Wix is a public company, meaning any entity can own shares in it. It was founded by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan in 2006. And they’re all still big players in the company. Wix has over 5,000 employees worldwide, but its headquarters are in Tel Aviv, Israel.

Is Wix.com free?

Wix is free to a certain degree. The basic features come at no cost, so this website builder is an excellent option if you own a small business that simply needs to display content. But if you want extras like a domain name or payment options, you’ll need to pay for them.

How much is a Wix website?

For personal use, Wix suggests the combo plan at $8.50 a month. It offers a custom domain, no ads, and 3 GB storage. But Unlimited is the most popular plan at $12.50 with the same features but 10 GB of space. Lastly, the VIP plan for $24.50 a month comes with 35 GB.

Is Wix a CMS?

Wix has functionalities of a classic CMS, like applications and features, but isn’t solely made for content management. The platform has a lot of design features that make it a less traditional CMS.

Can you view traffic stats on a Wix website?

Absolutely! It’s one of the only ways to find out if a site is successful and learn about the content types we need for a specific market. You’ll find a drop-down on the automation dashboard where you can see the statistics.

How many Wix sites can I have?

Wix sites are unlimited. You can have multiple sites running from your free account, and each will function separately from the rest. But for premium accounts, you need to pay for each account using the premium features.

How does Wix make money?

Wix has multiple ways to make money. Firstly, users pay for the company’s premium plans. Also, Wix stats show that the platform brings in big money with domain registrations and third-party sales. For example, a developer creates an app and uploads it into the Wix app market. Customers pay to get the app, and Wix takes a percentage of the sale.