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Wix vs WordPress [Most Notable Differences in 2022]

Written by, Dimitar F

Updated April, 17, 2022

Creating a website no longer needs to be done by a professional, costing you insane amounts of money. You could easily do it yourself with one of over 100 website builders in existence. But it can be overwhelming to make the right choice. Trust me. I’ve been there. So, let me make it simple for you. 

We’ll compare two platforms — Wix, a website builder offering lots of support, and WordPress, a content management system (CMS) that demands more technical knowledge.

In this Wix vs WordPress comparison, I’ll look at their ease of use, themes, pricing, features, and customer support.

Pros & Cons

ProsEasier to use
Doesn’t require coding skills
Better technical support
Requires less maintenance over time
Better for e-commerce
More customisable 
Better for blogging
Better value for money
ConsYou can’t use a custom domain name with the free version
Doesn’t provide full control over the site
Poor level of technical support
Requires some HTML/CSS knowledge
More technically challenging 


Wix is an Israeli company founded in 2006 that provides cloud-based web development services. With it, you can create HTML5 websites and mobile sites with the help of online drag-and-drop tools. 

With over 200 million users, Wix is easily one of the most popular website builders. It’s suitable for beginners and very user-friendly. If you don’t have much technical knowledge, you’ll probably benefit more from this option. Bloggers and influencers, entrepreneurs and artists, businesses, and online stores can all profit using this builder. To better understand the platform, you can check our detailed review of Wix

On the other hand, we have WordPress. It’s a CMS that allows you to host and build websites. It contains plugin architecture and a template system that enables you to customise any website to fit your business or personal needs.

WordPress was created in 2003 and has an astonishing number of over 1.3 billion total websites. Plus, nearly half a billion sites use this platform. Ecommerce stores, professional bloggers, online communities, and non-profits can benefit from using WordPress.

Ease of Use

With Wix and WordPress having millions of users, it’s easy to assume that they’re doing something right. Even though WordPress is more complicated, it still offers excellent tools that can help move you closer to your business goals.

Wix is what they call a What-You-See-Is-What-You-Get (WYSIWYG) website builder. That means it’s designed to help small to midsize businesses and freelancers create responsive web pages using customisable fonts, animations, and templates on a drag-and-drop interface. The Wix Editor allows you to achieve all this with great ease and minimum effort, even if you’re new to website building.

You can’t create a Wix template from scratch. But on the plus side, you don’t need any technical or coding experience to make a personalised site. 

The WordPress editor doesn’t show content elements how they’ll end up looking. To see that, you must save and preview after each edit. Also, in the beginning, the complexity of building a site is much higher. Although you don’t necessarily have to be an expert, coding knowledge is part of the experience. To make everything easier, you can install drag-and-drop tools in WordPress. 

All in all, even if you’re entirely new to website building, Wix takes the cake for this category.


  • Wix: 9/10
  • WordPress: 6/10


WordPress and Wix have various templates you can choose from, with some core differences between the two.

Wix has over 800 free designer-made templates categorised by industry. But if you’re willing to spend some money, Wix Pro Themes will help you create a professional website quickly.

Wix offers a wide range of free templates, but mid to advanced-level creators might find them limiting. Free templates best fit the needs of beginners.

If you opt for Wix, your customisation options will be limited to nonexistent. That said, the sites are optimised to display correctly on most browsers and devices. Also, the Wix Mobile Editor is the friendliest mobile optimisation tool out there. So Wix might lack in template numbers, but it compensates with optimisation.

In contrast, WordPress allows endless customisation. It comes with 12 themes, the default Twenty Twenty Two (demo) being the current one. Also, you can choose from 9,000+ free templates. If you want to spruce up, WordPress has premium themes that cost between $25 and $299.

The easiest way to customise a WordPress theme is the WordPress Customizer. You can tweak just about anything to your liking with advanced coding. Also, the responsive layout theme can adapt to different screen sizes, so your website can be optimised for any mobile device.

Is WordPress better than Wix in customisation options and themes choice? Absolutely, yes.


  • Wix: 5/10
  • WordPress: 10/10

Pricing & Plans

Now, let’s cover Wix vs WordPress pricing. They’re both free to use per se, but you’ll find out soon enough that you’ll most likely end up paying for one thing or another.

  • Both platforms have a 14-day refund policy. 
  • You can use the Wix free plan for as long as you want, but you’ll never have your own domain name if you don’t pay. WordPress software is also free, but you might end up paying for hosting, premium support, premium plugins, and themes and their updates. 
  • Unlike WordPress, you can turn to Wix for a free premium plan trial version.
  • Wix has a pretty standard payment rate: 2.9% plus 30 cents per transaction, with no additional fees for a third-party processor. Also, you can use third-party apps to connect different payment getaways. With WordPress, you have to use payment getaways. You can choose between Authorize.Net ($0.10 per transaction + set up and monthly fees), PayPal (2.9% + $0.30 per transaction), Stripe (2.9% + $0.30 per transaction), Amazon Pay (2.9% + $0.30 per transaction), or Square. You can read more here and see which option fits your needs best.

Wix has four website plans you could choose from, with the Unlimited being the most popular.

Here are the Wix website pricing plans:

  1. Connect Domain — $4.50/month
  2. Combo — $8.50/month
  3. Unlimited — $12.50/month
  4. VIP — $24.50/month

But why should you upgrade your free Wix version? You’ll remove ads from your sites, use a custom domain name, and sell online.

The most basic plan (Connect Domain) will still display ads, and it only provides a custom domain plus a free SSL certificate. That said, you’ll get more storage space and bandwidth with no ads and a free domain for one year with the Combo plan. You’ll also receive 30 minutes of video. 

The Unlimited lives up to its name. It offers unlimited bandwidth, 10 GB of storage space, and an hour of video. If you want the whole package, including a professional logo, go for the VIP plan. These options come with 24/7 customer care, and the VIPs have priority. 

To find out the difference between WordPress and Wix, let’s see the business pricing plans of each.

Wix has Business and Ecommerce plans that are essential for accepting online payments:

  1. Business Basic — $17/month
  2. Business Unlimited — $25/month
  3. Business VIP — $35/month

The business plans provide secure online payments, customer accounts, custom domain, and unlimited bandwidth. 

The differences are mainly in storage space. The Business VIP gets the most storage (50 GB), alongside unlimited video hours, customised reports, and priority customer care. But there are two differences between Business Unlimited and Basic. The Basic plan offers 20 GB of storage space and five video hours, while the Unlimited comes with 35 GB of storage space and double the video hours.  

Wix offers monthly, yearly, and two-year subscriptions, with a discount on the last two.

As an open-source platform, WordPress is free to download and use. Unlike website builders, with CMSs like this one, you have to find and purchase your own hosting provider and custom domain name. Also, you’ll likely end up buying WordPress themes and plugins for additional functionality.

To compare the Wix vs WordPress cost, here are four WordPress pricing plans:

You get hosting, removed ads, collecting payments, and email support with all four plans. And if you opt for the annual subscription, you also get a free domain for the whole year. 

With the Premium plan, you can earn ad revenue, access premium themes, and upload videos. WordPress ranks this plan as the best for freelancers. Besides the Personal plan, the other three also allow Google analytics integrations. 

The Business and ecommerce plans offer plugins, advanced search engine optimisation (SEO) tools, and automated site backups. The ecommerce plan also includes accepting payments in 60+ countries, Top Shipping Carriers integration, and premium design options for online stores.

Like Wix, if you opt for an annual subscription, you get a discount plus a free domain.

Although Wix offers more plans, it ends up being more expensive in the long run. Also, it’s very limited in functionality compared to WordPress. In the WordPress vs Wix battle, the value for your money with the former is by far superior.


  • Wix: 7/10
  • WordPress: 10/10


WordPress and Wix both offer ecommerce plans and cover your basic SEO needs. 

Ecommerce Features

Although Wix has three ecommerce plans with relatively advanced options, it can’t begin to compare with WordPress. 

If you’re a small business or online store owner with little technical or web design knowledge, Wix is a good option for that. But users with a free plan or those using a website paid plan can’t sell on the platform. To do that, you’ll have to upgrade to a Business or Ecommerce plan. They offer secure online payments and trade in multiple currencies.

With Wix Stores, you can create your online store and put anywhere from 5 to 5,000 products. But Wix Payments isn’t yet available in Australia, so to get payments, you’ll have to connect to a payment gateway, like PayPal or Authorize.net. All in all, the Wix ecommerce features are limited.

If your plans include a full-blown online store, you might want to choose WordPress. But nothing is built-in on the platform, meaning you’d have to install a plugin before you can sell. 

The number one WordPress ecommerce plugin is WooCommerce. It helps small to large-size online merchants. Plus, it’s easy to use for beginners and has compelling features.

If you’re aiming to build a professional-looking online store with potential for growth and expansion, WordPress+WooCommerce should be your go-to. They’re way more powerful and flexible than Wix and will take your business to the next level. But if your needs aren’t astronomical, you might want to settle for Wix.


  • Wix: 6/10
  • WordPress: 9/10

SEO Features

Let’s take a look at Wix vs WordPress SEO features.

Wix SEO capabilities include: 

  • Modifying default URL structure
  • Customising subdirectory names
  • Editing/removing/adding a prefix to URLs
  • Creating an entirely flat URL structure
  • Automatic sitemap updates via 301 redirects
  • Updating canonical and other relevant meta tags
  • Visualisation of log files in the form of Bot Traffic Over Time, Bot Traffic by Page, and Responsive Status Over Time reports

Previously, having accurate reporting was a challenge for Wix, but having these updates is a significant upgrade.

There are a few downfalls regarding Wix and SEO. The link structure that Wix uses is very uncommon, and professionals don’t care for it. There’s a # in every URL, served through JavaScript, which has a history of not being ideal for search engine crawlability and indexation. Wix also can’t allow more advanced users to add a custom code. 

In WordPress, you get SEO access through plugins. You have many options, but Yoast is the most popular one. WordPress is highly SEO-friendly, and it only gets better if you install an SEO-friendly theme.

When it comes to WordPress vs Wix, both platforms give you solutions for basic SEO needs like title tags, meta descriptions, H1–H6 tags, XML Sitemaps, Alt tags, 301 redirects, no index tags, Schema markup, connect GSC, connect GA. 

But if your needs surpass the basics, the WordPress flexibility outperforms Wix. Also, more people use WordPress for SEO, so you can seek help from the community forums if you have any problems.


  • Wix: 6/10
  • WordPress: 10/10

Blogging Platform

Wix has all the basic blogging features like categories, tags, photos, videos, and archives. You can add a blog section to your website in no time. That said, comments on Wix blogs are slow and not easily manageable. 

You’ll most likely end up using a third-party commenting system to have better control. Also, Wix uses a very limiting plain text editor, and it lacks features like backdating posts and creating private posts. 

There’s a reason why WordPress is the world’s most popular blogging platform. It has all the features you’ll ever need, including the advanced ones that are missing from Wix.

The Gutenberg block editor lets you create outstanding blog layouts, and you can always extend your content with plugins.

If you’re wondering between WordPress or Wix, the latter doesn’t come anywhere near WordPress as a blogging platform.


  • Wix: 4/10
  • WordPress: 10/10


Wix offers 300+ plugins that you can find on the platform’s App Market, including features like:

  • Adding contact forms
  • Gallery
  • Comments
  • Social media buttons

Many of them are free or have a lite version. Despite their number, they deliver good quality. 

In contrast, WordPress has over 59,000 free and paid plugins. There really is a plugin for everything you might think of.

Wix is very limited compared to WordPress in extensions and plugins. We’ll quickly mention that WordPress doesn’t have a vetting process for creating a plugin, so you might stumble upon a few bad ones before landing on the perfect one.


  • Wix: 5/10
  • WordPress: 9/10

Overall ratings of features:

  • Wix: 5/10
  • WordPress: 9.5/10

Wix vs WordPress — Customer Support

You can contact Wix’s support team via phone or email Monday–Friday, 9 AM–6 PM GMT. English, German, Portuguese, and Spanish call centres are available 24/7. To speak to an employee, you must request a call on the website. But you might end up waiting for a couple of days because they always prioritise VIP members. The support team is generally ranked as polite and helpful. 

The Wix Help Centre also offers detailed guides and solutions to almost any problem you might face while creating your website.

With WordPress, you can mostly rely on fellow users to resolve issues. The platform offers its clients annual Premium, Business, and ecommerce plans, live chat support, and email support for the Personal and all monthly plans. But if you don’t have a paid plan, you’ll end up looking for answers in the community forums.

With the annual Premium plan, you can live chat with a team member Monday–Friday, 24/7. The annual Business and ecommerce plans give you access to a live chat 24/7, seven days a week.

WordPress doesn’t provide phone support.


  • Wix: 8/10
  • WordPress: 6/10

Reviews & Rating

Everyone online agrees that Wix is an excellent option for first-time website creators. The most appreciated features include mobile optimisation/responsive design, security, and overall ease of use. Also, users don’t like the limited theme and template selection and the recently slowed downloading speed.

Most clients are fond of WordPress’ customer service, customisation options, flexibility, and a wide array of add-ons to choose from. But some don’t appreciate the subscription renewal practices.


  • Wix: 6/10
  • WordPress: 8/10


There are 100+ website-building platforms. So you have a lot of choices when it comes to the perfect website builder. You don’t have to limit yourself to WordPress versus Wix.

Let’s explore some of the many great tools for online store and website creation.


It’s an easy-to-use drag-and-drop website builder that offers high-level hosting and SEO for all packages. Like Wix, its mobile accessibility is high, and it’s very user-friendly. 

Weebly has a minimal selection of pre-built themes, but it offers the cheapest paid plans. If you need a one-page website, take a look at the in-depth review of uKit, which is a perfect choice for that.


It’s a do-it-yourself website builder, blogging platform, and hosting service. Compared to Wix, it has fewer features, but it tends to do a better job with the ones it does. Also, it offers better templates and template organisation. But Squarespace doesn’t have a free plan. The most significant difference between this platform and WordPress is that Squarespace is far easier to use. Plus, it offers a 24/7 call centre. You can also check our thorough comparison of Wix and Squarespace.


Customer support86
User reviews68
My rating6.58.5

Is Wix as good as WordPress? It’s certainly easier to use, but is it as good? No, not even close. 

With its advanced options and features, WordPress outshines Wix everywhere except in ease of use and customer support. But we should give props to Wix about its mobile version. So in the battle of Wix versus WordPress, I declare WordPress as the clear winner. 


Is Wix better than WordPress?

It is, but only in ease of use and customer support. Wix is very helpful if you’re a beginner in website creation and don’t have extensive website builder requirements.

Which is better: Wix or WordPress?

WordPress surpasses Wix in almost every category, and it’s the most powerful tool you can use for creating your website or blog. With the endless features it offers, it’s almost certain that you’ll lack nothing.

Is Wix or WordPress easier to use?

This is the one category in the Wix vs WordPress battle where Wix is the obvious winner. The platform is incredibly user-friendly and easy to use. After all, it caters to the needs of beginners.