Home → eCommerce →

Best Selling Products in Australia [Amazon,eBay & Etsy]

Written by, Alex Bosnjak

Updated May, 17, 2022

Did you know the revenue of the Australian eCommerce market is projected to reach $45.54 billion in 2022? It’s impossible to emphasize how much of an influence the COVID pandemic has had on the current eCommerce condition in Australia. 

In this post, you’ll discover the best selling products in Australia you can offer to your audience, especially if you’re looking to capitalise on a trend and make some serious money. 

The Best Selling Products in Australia

Over the years, many businesses have launched and failed; however, Amazon, eBay, and Etsy earned their position among the top eCommerce stores or industry giants in Australia and globally. 

Whether you’re growing a brick-and-mortar store, searching for a scalable industry solution, or simply establishing an eCommerce brand from scratch, you need to know the top-selling products in Australia on these leading platforms.


According to a study conducted by Pattern, 88% of Amazon’s Australian consumers would maintain or increase their spending on the marketplace in 2022. That will result in the company’s sales in Australia reaching $1.75 billion by the end of the year. 

Wondering what to sell on Amazon Australia? Search no further. After browsing through hundreds of categories, I’ve discovered that top products change hourly, including categories. Don’t worry; I’ve done the legwork for you. Below you’ll find the most updated information about the best products to sell (at the time of writing this article).

Movies and TV 

Dune 2020: Directed by Denis Villeneuve, Dune is an American Sci-fi/Adventure film based on a script written by Eric Roth, Villeneuve, and Jon Spaihts. The film is labelled onscreen as Dune: Part One. 

It’s the first instalment in a two-part adaptation of the novel written by Frank Herbert in 1965, and it focuses mainly on the first half of the book. The movie made it to the top 16 in the Movies & TV and Movies (Movies & TV) categories on Amazon.

Apps and Games

Minecraft: It isn’t surprising to learn that since its release in 2011, Minecraft has amassed 141 million active players worldwide (2016–2021). While playing Minecraft, you can gain crucial cognitive abilities while having a good time. That’s why the game finds its place among the products in demand in Australia, especially on Amazon. 

With this easy-to-buy game, users may play alone or collaboratively create, explore, and survive in the wild on mobile devices or Windows 10.


Lightning Cable: With approximately 9.1 million active Apple users in Australia, there’s an essential demand for USB cables that allow rapid charging and data transfer while maintaining high efficiency on Apple devices. 

The Quntis’ Certified MFi Lightning Cable is among the top 3 in Computers and top 1 in the Lightning Cables category. The 6-foot ultra-long cable gives users additional flexibility to charge their devices anytime, anywhere.

Gift Cards

Amazon eGift Card: Whether you’re shopping for a present for a close friend, colleague, or family member in Australia, gift cards are always a good choice. Among the most popular are those sold by Amazon since users can redeem them for various merchandise. They’re one of the top-selling products in Australia and number 1 in the Gift Cards category on Amazon.

Musical Instruments

XLR Cable: For audio equipment, such as mixers, soundboards, microphones, and amplifiers — XLR (External Line Return) cables are a must-have. With 3-pin connectors, one for the positive, negative, and ground, XLR cables transmit microphone signals and balanced line-level signals. 

This product is popular enough to rank 103 in Electronics, 1 in Microphone Cables, and 17 in Home Cinema, TV & Video Cables category on Amazon. 

Video Games

Hogwarts Legacy PS5: The upcoming action role-playing game Hogwarts Legacy is an immersive, open-world RPG in the well-known environment from the Harry Potter novels. 

Late in 2022, various platforms (Microsoft Windows, Xbox One, and Xbox Series X/S) are expected to support the game’s launch. Still, the PlayStation 5 has already made its way to the top 146 in Video Games and 19 in PlayStation 5 Games category on Amazon. 

Audible Books

Honeybee: The novel, written by Craig Silvey, is a beautiful and deeply emotional tale filled to the brim with colourful characters and language. It’s about two people whose lives are altered for good by a fortuitous meeting; one gives them hope, while the other gives them atonement. 

The book’s audio version is in the top 126 in Audible Books & Originals and top 1 in the Friendship Fiction category on Amazon.

a person working on a tablet and a computer


eBay is by far the most popular online marketplace in Australia, with an average of 61.3 million monthly visitors. Since its introduction in 1999, the platform has maintained its dominant position in the country’s eCommerce industry despite Amazon operating in Australia. Unlike Amazon, which has best-selling products and categories that change by the hour, eBay’s top products stay relatively the same

Looking for the best-selling items on eBay Australia? Read on. 


  • Car Accessories: From mudflaps to air freshener, seat covers, rims, and floor mats, eBay’s automotive category has abundant space for those wondering what to sell in Australia.
  • Truck Accessories: Tonneau covers, tie-downs straps, camper shells, and toolboxes in eBay’s truck category are just some of the products that budding entrepreneurs can get their hands on and sell.
  • Motor Accessories: From cleaning cloth to car covers, puncher repair kits, and GPS navigators, eBay’s motor category shows many product opportunities.


  • Men’s Clothing: Trousers, jackets, shirts, jeans, gloves, suits, and hats — eBay’s men’s clothing category allows you to sell all fashion products in demand in Australia.
  • Women’s Bags: eBay has a wide range of bags, branded and unbranded, that people can buy and sell. If you have items in stock, you can easily put them up for sale.
  • Women’s Clothing: From shirts, trousers, skirts, dresses, sweaters, and coats, eBay’s women’s clothing category has a space for sellers to profit from every fashion item.

Watches & Jewelry

  • Watches & Watch Accessories: From branded watches to local timepieces, eBay sellers are allowed to showcase their watches in the correct category to make huge profits. 
  • Earrings: From stud earrings to drop, cluster, dangle, chandelier, threader, and hoop, eBay sellers have an open market to showcase accessories to match any style or outfit.
  • Rings: On eBay, rings are among the top 10 selling products in Australia. Sellers have choices beyond their imagination, from diamond rings to silver, birthstones, platinum, and more.

Home & Garden

  • Kitchen Appliances: From stoves, refrigerators, tumble dryers, washing machines, dishwashers, and microwave ovens, eBay’s kitchen appliances market covers everything.
  • Outdoor Equipment: From small motors or engines to drills, aerators, blowers, brush cutters, chain saws, and dethatchers, eBay has a space for every kind of outdoor equipment that exists.

Beauty & Health

  • Fragrances: Fragrances make the list of the most trending products in Australia, especially on eBay. From branded to chic and local smells, the market is limitless.
  • Wellness Items: Australian citizens have made health and well-being a priority over the years, making eBay a perfect platform to sell products that lie precisely in this category.

Sporting Goods

  • Bicycle Equipment: From helmets to spare tubes and pressure gauges, eBay is the place of choice for every rider and individual who wants to profit by selling the right equipment.
  • Soccer Items: Among 1.38 million Australians are invested in soccer. eBay is the best platform to target players looking for soccer cleats, shin guards, practice accessories, and more.


According to Etsy’s annual report, sales in Australia increased by about 75% in 2021, suggesting that the website is gaining popularity among buyers and sellers. 

Most Etsy merchants in the country make local sales to around 30%, with the remaining 70% going to purchasers in other countries. Also, as of April 2022, Etsy had about 114,673 stores, making it one of the most popular marketplaces in Australia.

Craft & Supplies

Etsy is famous for its handcrafted goods, so this one may surprise you. But many sellers on Etsy aren’t just advertising things they’ve produced. Instead, they’re also listing supplies for shoppers to use in their do-it-yourself projects

You may sell a wide variety of craft goods under this category. Among the most popular products in Australia you’ll find anything from basic raw materials like yarn, paper, and fabric — all the way up to whole art and craft kits. 

Handmade Items

Handmade goods are undoubtedly among the most popular Etsy categories. They provide you with numerous opportunities to carve out a specific place in the market for your wares. 

Visual art, objects for decorating the house, candles, jewellery, leather products, and nearly anything else a creative person may think of are all examples of handcrafted items that sell well.

Jewellery & Accessories

Etsy is a wonderful platform for selling jewellery and accessories, such as hats, scarves, belts, and head wraps

Home furnishings is another booming sector, mainly if you keep your raw material costs low and integrate your distinctive creative flair with the aesthetic trends of your target market. You may even resale antiques in this category if you like to save money, or you can upcycle your thrift store buys into something new.

Wedding Items

Etsy is home to a sizable market for wedding decorations, and personalization is a simple way to raise the value of your products. This is particularly true if you keep your overhead expenses low by ordering large quantities of items, such as candle holders or wedding gifts

Under this category, you can find wedding decorations, invitations, and cake toppers. You may even see more expensive items, like bridal and bridesmaid dresses and accessories.

Vintage Items & Collectibles

What are Etsy’s criteria to determine if an item is “vintage”? 

The object ought to be older than 20 years, and it must not be currently in mass production in the same version it was first released in. 

If you enjoy thrifting, get to it. Specialized items in this area include nostalgic ’90s toys or rare comic books. The benefit of selling in this category is that it may overlap with several other popular categories, bringing you the best products to sell online in 2022.

Home & Living

Etsy users look for unique items, so it’s safe to assume they have a well-developed sense of what looks right and what doesn’t in fashion and design. 

A big trend among the platform’s core population is cozy, relaxed, and even a little bohemian. Wall art, lamps, blankets, throw pillows, handcrafted candles, and candle holders are some of the best items in this area. Other options include macramé plant hangers and colourful plant pots.


The eCommerce evolution has been rapid, transforming at an almost mind-boggling pace. Reasonable costs and outstanding quality are shared characteristics among the products moving the most units in Australia.

You are now one step closer to being a successful seller on the leading Southeast Asian eCommerce platforms. So, what are you waiting for? It’s time for the next step: implementation.


What products are in high demand in Australia?

According to Statista, Australians most often use online platforms such as Amazon, Etsy, and eBay to purchase items related to the entertainment industry (books, movies, music, and games), followed by electronics, footwear, and cosmetics. In 2021, the top-selling items in Australia on these platforms were audiobooks, electronics accessories, fashion items, and sporting goods.

What is the best thing to sell in Australia?

The best-selling products in Australia will help the eCommerce industry generate revenue of $32.3 billion by 2024. Aussies mostly use online shops for electronics, clothing, shoes, and entertainment. If I had to tell you one of the best things to sell in Australia, I’d say something related to entertainment (books, audiobooks, movies, music) or electronics.

What are the top 3 products sold in the world?

Among the best-selling products in Australia, items of clothing and fashion accessories are the most popular online purchases made by consumers. This includes apparel, shoes, and accessories for ladies, men, and children. If we have to pick the top products sold globally, the Toyota Corolla comes in first, followed by Star Wars, the iPad, and the iPhone.