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How to Sell Clothes Online in Australia? (2022 Guide)

Written by, Shushan Khachikyan

Updated June, 7, 2022

Selling clothes online is a great way to give your garments a new lease on life and to make some extra cash. In Australia there’re quite a few marketplaces online you can use to set up an account and list clothes you’d like to get some money for.

It’s pretty easy to get started making money from second-hand clothes. So, if you’re just getting started and wondering how to sell clothes online in Australia keep reading this article as I’m going to explain why, where and how. 

Why Sell Used Clothes Online?

Selling used clothes online is a great way to join the growing eCommerce market. Here are some of the major benefits of selling clothes online.

  • Eco-friendly — Selling clothes online in Australia is an environmentally friendly practice. It’s one way to make fashion more sustainable. 
  • Extra cash — Reselling is a great way to earn extra income on the side and reach your financial goals. 
  • It’s good for finding unique items — Beyond the benefits of helping the environment, many customers get the added bonus of owning items that they won’t find just anywhere. 

Where To Sell Second-Hand Clothes Australia

You have so many different choices if you want to sell second-hand clothes in Australia.

1. Marketplaces

Depop

Since its launching in 2011 by Simon Beckerman, Depop has become a vibrant social shopping community with more than 30 million active users. The company’s goal is to help the next generation of teen entrepreneurs start making money. Depop focuses on young people in their 20s and 30s.

  • What can be sold — It’s a great platform to sell whatever you’re most passionate about – whether that’s some unique, vintage items, sneakers, art, illustration, books, and records. 
  • Costs and fees — Depop takes a 10% flat rate fee for everything you sell.
  • Pros — Simple way to sell clothes, available all over the world, ability to message users directly.

Etsy

Etsy, an American e-commerce platform, was founded in 2005 by a group of three entrepreneurs and friends. At that time, there were no sites on the market where creative people could sell handmade goods. Since its launch, the platform has reached 96.3 million active buyers. Learning how to start an Etsy shop in Australia is incredibly easy.

  • What can be sold — Etsy allows you to sell products that are made and designed by you. 
  • Costs and fees — Etsy charges a transaction fee of 6.5% on each sale you make.
  • Pros — Easy Setup, established customer trust, reliability, no start-up fees. 

eBay

Founded in 1995 by Pierre Omidyar, eBay currently is one of the best places to sell clothes online in Australia. With 159 active million users, it’s still considered quite a powerful player among marketplaces in the US and Europe. eBay is available in many different countries. Buyers can search for products available in their local area by entering the zip code. 

  • What can be sold — On eBay, you can find a wide range of items from brand new to second-hand clothes. 
  • Costs and fees — Whenever you make a sale on eBay, you will be charged a percentage ranging from 1.5% to 15%.
  • Pros — Sell a wide range of items, access to a large number of customers.

Facebook Marketplace and Groups

Created in 2016, Facebook Marketplace is an online marketplace where people can buy and sell new and used items locally. Having around 2.93 billion monthly active users Facebook marketplace and groups is one of the fastest-growing online channels for selling clothes online, on this link learn how.

  • What can be sold — You can sell almost anything, from homemade goods to used or unused items from your closet.
  • Costs and fees — There’re no fees for listing items. But when you use the marketplace checkout, Facebook charges 5% per shipment.
  • Pros — Simple and free to use, nearby suggestions, connect your buyers directly.

Carousell

Carousell was founded back in 2012 and is now based in Singapore. The company has an expanding global presence being popularized in seven countries and more than 350 million users each month. The platform has both an app and a desktop site.

  • What can be sold — Carousell lets you sell almost anything and everything including property, clothes, beauty products, cars, luxury goods, furniture and more. 
  • Costs and fees — As a seller, you won’t pay any transaction fees. 
  • Pros — No registration fees, buyers and sellers can communicate.

Gumtree

The platform was founded by Simon Crookall and Michael Pennington back in March 2000. Gumtree is currently available in Australia, the UK, Ireland, Poland, South Africa and New Zealand. Being one of the most popular shopping apps in Australia, Gumtree has more than 7 million Australian users each month. 

  • What can be sold — Everything from second-hand clothes to furniture to hardware supplies can be sold on Gumtree.
  • Costs and fees — Gumtree takes no fees for joining the platform, but sometimes it charges fees for certain services. 
  • Pros — Inbuilt messaging system, free listing.

Poshmark

Poshmark was established in 2011 by a group of marketing and engineering experts. The platform is only available in Australia, the United States, Canada, and India. With more than 80 million users, the marketplace specialises in clothing and fashion-related goods. In January and February of 2022, Poshmark was downloaded more than 1.4 million times

  • What can be sold — On Poshmark you can sell a wide variety of items including clothing, accessories, and home goods. 
  • Costs and fees — You pay a flat commission fee of $2.95 for sold items less than $15. On sold items for $15 or more, you pay a commission of 19.8%.
  • Pros — Supportive community, easy shipping, straightforward payment

2. Consignment Store

The consignment store business model allows store owners to keep products of new or gently used stock on hand, without having to pay upfront for the goods. Here are the most well-known consignment stores in Australia 

  • Yordrobe — Yordrobe is an online South Australian consignment store that allows people to sell, swap, or donate their used clothing. The platform charges a commission for each sale, and you can choose to receive payments either through PayPal or bank transfer.
  • Swap Up — Based in Australia, Swap Up is an online second-hand store that makes it easy to sell quality clothes. It provides a single online thrift shop destination that resells second-hand items for women and kids.

3. Garage Sale Trail 

Garage Sale Trail is Australia’s festival of pre-loved stuff, where residents can shop or sell their second-hand items. The goal of the festival is to promote reuse and waste avoidance in communities across Australia. 

4. Exchanges

Clothes exchanges contribute to extending the life-cycle of clothing items in Australia. 

  • The Re: Club — The Australian platform offers a new way to reduce clothing waste through a clothes swap membership and an online store for second-hand clothes. With an online store and local shopping events, The Re: Club is home to a wide range of clothing and accessories. 

How to Choose a Platform to Sell Clothes On?

Here are four key factors you should consider when choosing a platform for selling second-hand clothes online:

  • Fees — An important point to be taken into consideration is the fees/costs associated with selling on a platform, especially shipping fees. You should review all of the options for shipping and how cost-effective they are. 
  • Ease-of-use — When choosing a platform, look at how intuitive it is. Try to make sure that the platform provides a lot of functionality without having to jump through a lot of hoops. The seller needs to do product listing and has access to a market full of customers.
  • Pick a platform that’s best for selling clothes — Where to sell second-hand clothes in Australia? It’s wise to list second-hand clothes on large online marketplaces or any other relevant platform to your niche. While these third-party e-commerce platforms will take a fee or commission, they also give you the opportunity to get many consumers. 
  • The number of buyers on the platform — One of the most important factors when choosing the platform is the size of the audience. You should consider selecting well-established platforms with a large audience as this will help you target a wide range of prospects. 

How to Sell Clothes Online in Australia: Tips for Selling

The following steps will help you build the foundations for selling second-hand clothes.

  • Good Product Presentation

A good product presentation highlights your value proposition and aligns with your audience’s needs and desires.

Take quality photos of the clothes that you’re selling and make sure to showcase them from all angles — customers want to see exactly what they’re buying. Be sure that clothes have no holes, stains, or alterations, and try to fix the damages. Also, if you’re taking pictures of your clothes to sell, including a picture of someone wearing them can be a great idea. 

  • Detailed Descriptions

The product descriptions must cover all detailed information regarding all of your clothes.

You can provide information about dimensions and sizes, the collection it belongs to, the original retail price and any other interesting features.  Your description must be transparent and concise with the intention to arouse interest in the clothes. In addition, include core keywords and text describing its aesthetic features.

  • Sell Seasonal Items

Clothing is a seasonal product, which means you must be sure you’re selling them in the right season. Few customers would be looking to buy their winter clothing during the summer unless they were hunting for a bargain. Don’t forget to include festival season as well: headbands, jean shorts, crop tops — all essential festival wear.

  • Be Approachable

We’re all human, and whether we admit it or not, we like to engage with and feel connected to others. Customers will be positive about your second-hand clothes only if you prove yourself approachable by interacting with them. So, try to respond to comments, questions, and offers on your item.

  • Pick the Right Price

Generally, when you sell second-hand clothes, you can expect to sell for 30 to 40% of the original purchase price. There are a few exceptions to this range. For example, very rare and highly desirable pieces may be sold at a higher price.

Conclusion

The second-hand clothes industry is booming in Australia, with plenty of space for newcomers. It can be an enriching experience and also a fantastic way to connect to many people while making a profit. All you need is to connect with the buyer well, understand their requirements according to the budget, and know where to sell that possession that you’ve previously loved wearing.

FAQ

Where Can I Sell My Clothes?

Selling your clothes in person to a local shop may still be the best way to get the most money out of it. But you have lots of other options, including marketplaces, apps, and consignment stores. You can also host a yard or garage sale with your friends, especially if you have more than just clothes to sell.

What Is the Best Site to Sell Clothes On?

Learning how to sell clothes online in Australia is easy, and it’s usually done on marketplaces such as Depop, Etsy, eBay, Carousell, Gumtree and Poshmark. You can also use your social media sites like Facebook and Instagram. But, you must learn the pros and cons of each site to understand which one will best help you sell your clothes.