Selling clothes online is a great way to give your garments a new lease on life and to make some extra cash. In Australia there’re quite a few marketplaces online you can use to set up an account and list clothes you’d like to get some money for.
It’s pretty easy to get started making money from second-hand clothes. So, if you’re just getting started and wondering how to sell clothes online in Australia keep reading this article as I’m going to explain why, where and how.
Selling used clothes online is a great way to join the growing eCommerce market. Here are some of the major benefits of selling clothes online.
You have so many different choices if you want to sell second-hand clothes in Australia.
Since its launching in 2011 by Simon Beckerman, Depop has become a vibrant social shopping community with more than 30 million active users. The company’s goal is to help the next generation of teen entrepreneurs start making money. Depop focuses on young people in their 20s and 30s.
Etsy, an American e-commerce platform, was founded in 2005 by a group of three entrepreneurs and friends. At that time, there were no sites on the market where creative people could sell handmade goods. Since its launch, the platform has reached 96.3 million active buyers. Learning how to start an Etsy shop in Australia is incredibly easy.
Founded in 1995 by Pierre Omidyar, eBay currently is one of the best places to sell clothes online in Australia. With 159 active million users, it’s still considered quite a powerful player among marketplaces in the US and Europe. eBay is available in many different countries. Buyers can search for products available in their local area by entering the zip code.
Created in 2016, Facebook Marketplace is an online marketplace where people can buy and sell new and used items locally. Having around 2.93 billion monthly active users Facebook marketplace and groups is one of the fastest-growing online channels for selling clothes online, on this link learn how.
Carousell was founded back in 2012 and is now based in Singapore. The company has an expanding global presence being popularized in seven countries and more than 350 million users each month. The platform has both an app and a desktop site.
The platform was founded by Simon Crookall and Michael Pennington back in March 2000. Gumtree is currently available in Australia, the UK, Ireland, Poland, South Africa and New Zealand. Being one of the most popular shopping apps in Australia, Gumtree has more than 7 million Australian users each month.
Poshmark was established in 2011 by a group of marketing and engineering experts. The platform is only available in Australia, the United States, Canada, and India. With more than 80 million users, the marketplace specialises in clothing and fashion-related goods. In January and February of 2022, Poshmark was downloaded more than 1.4 million times.
The consignment store business model allows store owners to keep products of new or gently used stock on hand, without having to pay upfront for the goods. Here are the most well-known consignment stores in Australia
Garage Sale Trail is Australia’s festival of pre-loved stuff, where residents can shop or sell their second-hand items. The goal of the festival is to promote reuse and waste avoidance in communities across Australia.
Clothes exchanges contribute to extending the life-cycle of clothing items in Australia.
Here are four key factors you should consider when choosing a platform for selling second-hand clothes online:
The following steps will help you build the foundations for selling second-hand clothes.
A good product presentation highlights your value proposition and aligns with your audience’s needs and desires.
Take quality photos of the clothes that you’re selling and make sure to showcase them from all angles — customers want to see exactly what they’re buying. Be sure that clothes have no holes, stains, or alterations, and try to fix the damages. Also, if you’re taking pictures of your clothes to sell, including a picture of someone wearing them can be a great idea.
The product descriptions must cover all detailed information regarding all of your clothes.
You can provide information about dimensions and sizes, the collection it belongs to, the original retail price and any other interesting features. Your description must be transparent and concise with the intention to arouse interest in the clothes. In addition, include core keywords and text describing its aesthetic features.
Clothing is a seasonal product, which means you must be sure you’re selling them in the right season. Few customers would be looking to buy their winter clothing during the summer unless they were hunting for a bargain. Don’t forget to include festival season as well: headbands, jean shorts, crop tops — all essential festival wear.
We’re all human, and whether we admit it or not, we like to engage with and feel connected to others. Customers will be positive about your second-hand clothes only if you prove yourself approachable by interacting with them. So, try to respond to comments, questions, and offers on your item.
Generally, when you sell second-hand clothes, you can expect to sell for 30 to 40% of the original purchase price. There are a few exceptions to this range. For example, very rare and highly desirable pieces may be sold at a higher price.
The second-hand clothes industry is booming in Australia, with plenty of space for newcomers. It can be an enriching experience and also a fantastic way to connect to many people while making a profit. All you need is to connect with the buyer well, understand their requirements according to the budget, and know where to sell that possession that you’ve previously loved wearing.
Selling your clothes in person to a local shop may still be the best way to get the most money out of it. But you have lots of other options, including marketplaces, apps, and consignment stores. You can also host a yard or garage sale with your friends, especially if you have more than just clothes to sell.
Learning how to sell clothes online in Australia is easy, and it’s usually done on marketplaces such as Depop, Etsy, eBay, Carousell, Gumtree and Poshmark. You can also use your social media sites like Facebook and Instagram. But, you must learn the pros and cons of each site to understand which one will best help you sell your clothes.