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5 Most Popular Online Marketplaces in Australia [2022]

Written by, Alex Bosnjak

Updated May, 25, 2022

If you’re interested in becoming a seller on an online marketplace, Australians have plenty of choices. There’s one for just about everything — from general marketplaces like eBay and Amazon to specialised ones like Etsy and TradeMe. 

In this blog post, we’ll look at 10 of the most popular online marketplaces in Australia. Whether you’re looking to buy or sell products, you’ll surely find a marketplace that suits your needs!

How to Choose an Online Marketplace?

When choosing an online marketplace, there are a few things to keep in mind:

  • Decide what you want to buy or sell — There are marketplaces for every product or service, so it’s crucial to find one that suits your needs. Do some research and find out what’s right for your business.
  • Consider the marketplace size — Some have millions of users, while others are smaller and more niche. Choosing a marketplace with enough potential buyers or sellers is crucial to make it worth your time.
  • Read the reviews — One of the best ways to determine whether a marketplace is right for you is to read reviews from other users. That will give you an idea of what to expect and help you decide if it’s worth trying out.
  • Check out the fees — Online marketplaces can charge various costs, from listing fees to sale commissions. Check all of those before signing up, so you don’t get any nasty surprises later.
  • Make sure it’s a user-friendly platform — Opt for an online marketplace that’s easy to use. Also, if you’re not familiar with using online marketplaces, make sure the one you choose has a user-friendly interface and plenty of helpful tutorials.

Online Marketplaces in Australia

Australian consumers can use various online marketplaces to buy and sell goods. Some of these are dedicated to a specific type of product or service, while others have categories. For example, eBay had the most visitors in Australia in June of 2021.

Here’s a list of online marketplaces that Aussie sellers (and buyers) can use:

  • eBay
  • Amazon
  • Catch.com.au
  • MyDeal
  • GraysOnline


eBay has existed since 1999 and is among the biggest online marketplaces in Australia, with 11 million monthly visits. Also, 2 out of 3 Aussies have bought something on eBay, and it’s wise to start selling there. So far, the company has worked with over 40,000 Australian businesses.

Creating a listing isn’t hard, and if you have a question, you’ll find the answer in the support centre. Also, you can get help with setting prices and handling promotions. 

When you sell an item, eBay takes 13.4% of the total amount a buyer paid plus $0.30 per sale. There are other fees, so make sure to learn about them. 

24/7 support for a seller
Selling new and homemade items
Favourite among Australians


Amazon.au started operating in 2017, and it’s a popular ecommerce marketplace in Australia. It sells various items, including books, music, and electronics. It’s the perfect marketplace to sell your product, considering it has around 30 million customers. 

On Amazon, you can reach a domestic and international audience, which is crucial for some businesses. 

Creating a profile is a piece of cake, and so is setting up a listing for your products. Around the world, Aussie sellers have sold more than 25 million units of products in 2021.

Selling virtually anything
Great for reaching a wide audience
Setting up a profile and listings is simple


CATCH.com.au is among the most well-known and highly regarded by Aussie customers on online marketplaces, with a diverse range of items and brands. 

The Catch started operating in 2017. The company works hard to ensure that it has the latest and greatest products worldwide, so you can shop with confidence knowing you’re getting the best deals. 

If you want to be a seller, you have to be vetted by the company’s team. Then, your products can reach over 3 million customers through the official website.

There’s a vetting process for a new seller
Beginner-friendly platform
You can sell many types of products


MyDeal is a simple and convenient Australian online marketplace for businesses and individuals. It was founded in 2011. It has more than 800 active sellers and more than 550,000 buyers. 

You simply need to create a listing for your product, including all the relevant information such as description, price, and images. Once you do that, MyDeal will take care of the rest, and you’ll get a commission per transaction. 

It’s a great choice if your products are in the lifestyle and home categories, but it’s can also be good for others.

You can sell all kinds of products
Good for comparing prices between sellers
User-friendly platform


GraysOnline is an ecommerce marketplace that operates in Australia and New Zealand. It allows consumers to purchase products from small and big sellers.

The company has had a website since 2000, but it’s been in the business for much, much longer. You can reach audiences in Africa, Asia, and the Middle East by selling on this platform.

The GraysOnline platform is easy to use. You’ll create a profile in the blank of an eye, and more than 3 million Aussie users will see it. 

Well-known and trusted
You can sell many products — from electronics to home appliances

Reasons to Sell on Online Marketplaces

There are several reasons why you should sell on online marketplaces:

  • Reach a large audience — Online marketplaces have a significant reach, meaning you can access more consumers than selling through your own website or social media page. Alongside domestic customers, you could get international ones, too. 
  • Easy to use — Most online marketplaces are easy to use, so you don’t need to be an ecommerce expert to sell through them.
  • Low cost — Online marketplaces often have low costs, so you can make a good return on your investment.
  • Fast set-up — You can set up most online marketplaces quickly and easily, so you can start selling straight away.
  • Trust and credibility — Online marketplaces have a reputation for trust and credibility, which can help you attract more customers. Also, using these platforms, you can cultivate relationships with your customers.


Online marketplaces are an excellent way for Australian consumers to buy and sell goods and services. Some are dedicated to a specific type of product or service, while others are more general.

Each platform above has its unique benefits, so it’s essential to do your research before picking the right one for you. With such a wide range of choices, there’s surely an online marketplace perfect for your business or individual needs.

In case you want your own online store, take these steps.


What are the 3 main types of online marketplaces?

There are online marketplaces that sell a specific type of product or service, general ones where you can sell anything, and business-only marketplaces.

What is the best marketplace website?

There’s no one-size-fits-all answer to this question, as the best marketplace website will depend on your needs and preferences. Do your research before deciding which platform is right for you.

What is similar to eBay in Australia?

Some online marketplaces in Australia similar to eBay include Catch.com.au and Amazon.au.