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60+ Simple Shopify Statistics [Facts & Trends for 2022]

Written by, Alex Bosnjak

Updated May, 25, 2022

Have you ever thought of opening an online store? Or perhaps you already have one? In either case, you’ll want to know about Shopify statistics.

Shopify is the second most popular ecommerce platform, with over one million merchants.

Let’s find out the crucial numbers about it that business owners need to know.

Fascinating Shopify Stats

  • In 2021, Shopify announced the fourth quarter of 2020 brought in $977.7 million.
  • The main Shopify business runs from Ottawa, Canada, and supports more than one million businesses in over 175 countries.
  • At the end of 2021, predictions show the global ecommerce market will grow by over $4.8 billion.
  • Shopify visitor statistics show 81% of users go to the platform on mobile.
  • Shopify is the second most popular eCommerce platform and holds a staggering 20% of the marketplace.
  • Since the start of the COVID-19 pandemic, almost 74% of Australians have used online shopping.
  • In 2020, Shopify had more than $5 billion in sales over Black Friday and Cyber Monday.
  • Over 90% of shoppers would rather make site purchases in their local currency.
  • In 2019, over one million merchants were on Shopify.
  • In 2020, Shopify offered more than 4,000 apps.

Shopify Statistics 2022

Shopify is one of the leading ecommerce providers. Let’s have a look at what the company has accomplished so far.

1. In 2021, Shopify Announced the Fourth Quarter of 2020 Brought in $977.7 Million.

(Source: Shopify)

  • The main Shopify business runs from Ottawa, Canada, and supports more than one million businesses in over 175 countries
  • At the end of 2021, predictions show the global ecommerce market will grow by over $4.8 billion. You definitely want to know some of the best ecommerce website builders in Australia.
  • Shopify is the second most popular ecommerce platform worldwide and holds a staggering 20% of the marketplace. Right ahead of it is WooCommerce with 26% of the market share. 

Let’s learn more about specific areas.

Australia is one of the leading ecommerce countries. But how does the country use Shopify? 

2. Since the COVID-19 Pandemic Start, Almost 74% of Australians Have Shopped Online. 

(Source: retailbiz)

  • Australians between 18–34 had the highest usage — 63% shopping online, compared to the 47% average.
  • 57% of consumers worldwide use local delivery. 

But that’s not the only efficient way of accepting deliveries. 

3. 64% of Consumers Worldwide Use Curbside Pickup Options.

(Source: retailbiz)

  • Shopify usage statistics for Australia show local delivery grew exponentially in 2020, with three times as many shops offering delivery. 
  • 28% of Australians have made use of click and collect options. 
  • With 4,700 Australian app publishers on Google Play, the business opportunities are endless.

It turns out that Australians put a huge emphasis on ethical shopping. 

4. Shopify Statistics Show a Sustainable Company Is Essential to 46% Of Australian Buyers.

(Source: retailbiz)

  • Australians are all about supporting locals, with 55% of consumers looking for an independently run business. 
  • Also, 44% approve of companies donating to a good cause for each order. 
  • Shopify in Australia has grown nearly 11% quarter-over-quarter in 2021. 

Customers expect more from businesses than ever before.

5. Over 85% of Australian Buyers Wish More Store Transparency About Goods’ Sources and Distribution.

(Source: Comestri)

  • Shopify store statistics in Australia show 37% of users will rather support their local community. Business owners should also remember that 81% of users research local businesses on Google every year. It’s vital to update all the online information.
  • Environmental issues are a concern for 77% of Australians, so companies should consider this when marketing their products and services.

Let’s check the global Shopify traffic, too.

a woman entering card details on the computer

Shopify Traffic Stats

It’s good to have an idea of the platform’s magnitude.

6. In 2019, Shopify Had Over One Million Merchants.

(Source: Shopify & You)

  • Shopify Plus has over 5,300 enterprises.
  • 81% of users use Shopify on mobile, contributing to 71% of purchases.

But does Shopify run simply through merchants and business?

Partners in Shopify Statistics

Shopify helps people build their ecommerce sites easily. But the platform relies on its partner programme. Shopify Partners consists of developers, marketers, and designers who provide themes, apps, and client referrals.

7. In 2019, Shopify Partners Made Over $6.9 Billion. 

(Source: Shopify & You)

  • Shopify made about $1.5 billion in 2019. So while the platform is a massive business, its partner programme brings in most of the money. 
  • The company had more than 700,000 Shopify Partners in 2019.
  • Also, over 200,000 of its partner-referred merchants sold more than 73 million products.

All these referrals provide the perfect opportunity for Shopify’s total sales to increase dramatically. 

Shopify Success Statistics

Shopify isn’t your typical B2C or B2B company. It’s a huge web of departments, businesses, and people working together to see its success. 

8. In 2019, Merchants Bought Over 350,000 Paid Shopify Themes.

(Source: Shopify & You)

  • In 2020, Shopify offered over 4,000 apps in its store.
  • In 2019, the platform reported over 25 million apps installed from its store. 
  • Shopify announced over $100 million spent on apps in 2018.

Let’s delve a bit deeper into websites that use Shopify. 

9. Over 100,000 Shopify Merchants Use Spotify’s Point of Sale Application.

(Source: Shopify & You)

  • Also, shops with contactless payment increased by 122% globally in 2020. 
  • In 2020, Shopify had more than $5 billion in sales over Black Friday and Cyber Monday.
  • In 2019, over three million products were sold on Shopify during Black Friday weekend.

Shopify statistics boomed with a serious amount of sales in 2020.

10. In 2019, Black Friday Peak Sales Made Over $1.5 Million Every Minute.

(Source: Shopify & You)

  • Canadian Shopify customers spent the most, with an average of about $96. 
  • It was a lot less for UK shoppers — about $67. 
  • During Black Friday weekend, users visited over 44 million Shopify merchants

COVID-19 pushed a lot of people out of their comfort zones and changed online shopping.

11.In 2020, First Time Online Shop Visits Increased by 46%.

(Source: Shopify & You)

  • Ordering from local stores increased by over 170%.
  • Shopify new store statistics showed a 62% increase between March and April 2020.
  • Users have sent more than 30 million emails through Shopify. 
  • Businesses that use Shopify Pay Fast have a 1.72 times higher checkout rate

To be successful, you need to know what consumers want. Let’s find that out.

two red balloons with a percentage sign on them

Shopify Pages Sales Statistics

Understanding your customers and what it takes to have a successful Shopify store is vital for emerging businesses. 

12. Over 90% of Shoppers Would Rather Make a Site Purchase in Their Local Currency.

(Source: Shopify)

  • Also, more than 30% won’t order if the only available currency is US dollars.
  • 19% of orders were across borders
  • Shopify website statistics show only 5% of stores make it, while 95% fizzle out. Ecommerce requires a serious effort for success, including constant observation, change, and customer engagement.  

So how much has the major platform actually grown?

Shopify Growth

Shopify enjoyed a rapid rise between 2019–2020. Let’s see what this means. 

13. In 2019, Shopify Merchants Employed Over Two Million Full-Time Workers Worldwide.

(Source: Shopify & You)

  • In contrast, there were only 1.4 million in 2019. 
  • In 2017, Shopify paid its partners $79 million. In 2018, that number went over $100 million. 
  • In the fourth quarter of 2020, Shopify’s total revenue increased by 94% compared to 2019. 
  • Similarly, the growth merchandise volume grew from just over $20 billion in 2019 to about $41 billion in 2020. 

But Shopify stores don’t become successful overnight; it’s a process.

Shopify Advertising Statistics

It’s hard to have growth and sales without advertising. Let’s explore the Instagram statistics Shopify thinks you should know.

14. Each Month, Over 130 Million Users Click on Instagram Shopping Posts.

(Source: Shopify) 

  • Close to 11% of American social media users use Instagram for shopping. 
  • 72% of US Instagram users have purchased a product seen on the app.
  • Instagram stories help, too, with 62% of users gaining interest in brands after seeing a featured story.

Every business comes with its advantages and disadvantages.  

a woman paying online with a credit card

Shopify Returns Statistics

Since Shopify isn’t a store itself, we can’t give you the exact number of returns for it. But the platform thinks merchants should note the following: 

15. 69% of Shoppers are Unlikely to Buy if They Have to Pay for Return Shipping.

(Source: Shopify) 

  • 90% of online shoppers want free returns
  • 62% would repeat buying from a business with free exchanges or returns. 
  • Also, if the return process is easy, 96% would shop with the retailer again.

But is there a specific audience for Shopify?

Shopify Audience Statistics

All we can tell is that the platform has a global audience. That said, it provides companies with a demographic breakdown and alerts some ecommerce market statistics to Shopify customers:

16. 75% of Online Buyers Use Their Smartphone for Purchasing.

(Source: Shopify)

  • Mobile ecommerce is expected to rise by 25% annually. Finding a website builder like Weebly that provides mobile compatibility is vital. 
  • By 2024, mobile retail sales will reach over $488 billion, making up 44% of all online transactions. 
  • 65% of users want content in their own language. So companies should make their stores accessible for a larger audience.

Cutting out countries can harm business profits. While stores should focus on their local audience, going global shouldn’t be off the table.

Wrap Up

Shopify statistics allow us to understand the online retail business more than ever. Since the platform runs so many different stores, it has access to a wealth of information that can benefit all companies.  

Based on market trends, we can see how the ecommerce market is shifting. Online businesses can enter different segments without the barriers of brick-and-mortar stores. 

Shopify is a simple solution for ecommerce businesses that want to focus on their brand without being held back by a web page’s design or features. 


What are the top Shopify sites?

Some of the most popular Shopify stores include Cettire, Fashion Nova, Gymshark US, ZANEROBE, Spigen Inc, and Ledger. The top-earning sites include a few of these, plus Kylie Cosmetics, Raycon, and ColourPop. 

How many Shopify stores can you have?

You can have multiple stores on one account, but only if they’re exactly the same except for currency and language. If you have two stores with different products, you should create two separate accounts and pay separately.

Does Shopify take a percentage of sales?

Basic Shopify costs around $29 a month. Along with that, you pay 2.9% and 30 cents for each transaction. The next tier plan is $79 a month, and you pay 2.6% and 30 cents per transaction. The Shopify Plus is $2,000 a month. 

How many Shopify stores are there?

There are over one million stores in 175 different countries. Plus, Shopify Plus has more than 5,300 stores and over 700,000 partners. Shopify statistics show the rise of the second most popular ecommerce US site, holding 20% of the marketplace.