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How to Start a Podcast in Australia [Complete Guide]

Written by, Alex Bosnjak

Updated May, 14, 2022

There will be around 8.9 million podcast listeners in Australia in 2022, according to Statista’s forecasts. So, if you’re looking for a way to share your thoughts and ideas with the world, starting a podcast might be the perfect solution.

In this blog post, I’ll provide step-by-step instructions on how to start a podcast in Australia, and I’ll also explain what podcasts are and how they work if you don’t know much about them.

Let’s begin.

What Is a Podcast?

A podcast is a digital audio file available online for people to listen to. In a way, it’s similar to a radio show, but you can listen to it whenever and wherever you want.

You can think of a podcast as a blog, but you’re listening to someone talk instead of reading text.

Podcasts are usually around 30 minutes to an hour long, and they cover all sorts of topics, including business, history, true crime, comedy and much more.

How Do Podcasts Work?

Podcasts are usually published as a series, with new episodes coming out regularly.

You can listen to podcasts on your computer or phone through different apps, the most popular is iTunes, but there are other apps like Stitcher and Spotify. 

In order to listen to a podcast, you first need to find the show and then subscribe to it. Once you’ve done that, new episodes will automatically download onto your device so that you can listen to them when you have time.

Another way to find podcasts is by searching for them on Google, which can be difficult, but it’s still possible to find the ones you want.

Benefits of Podcasts

Podcasting has many benefits, both for the person creating it and the listeners. Here, I’ll focus on the benefits for businesses.

If you’re thinking about starting a podcast, then here are some of the benefits that you can expect:

  • Reaching a Wide Audience — The best thing about podcasts is that they can be heard by anyone who has an internet connection.
  • Building a Community — Podcasts are a great way to connect with like-minded people from all over the globe.
  • Increasing Brand Awareness — For businesses, podcasts are a valuable tool for being in touch with their customers. 
  • Building Authority — If you’re an expert in your field, starting a podcast can help you build authority and credibility. 
  • Making Money — It’s possible to earn money through donations, advertising, affiliate sales and sponsorships.
  • It’s Easy and Fun — Podcasting is easy to start, it doesn’t require a lot of money, and it’s also a lot of fun.

How to Start a Podcast in Australia

After learning essential information about podcasts, you’re probably wondering how you can start your own.

The good news is that it’s easy to get started with podcasting, and I’ll walk you through the process step-by-step.

1. Think About the Concept

The first step is to come up with an idea for your podcast. Your podcast concept will make your show unique and enticing to listeners. It will also help you attract guests and keep listeners coming back for more.

Things to consider when thinking about the concept of your podcast include:

  • What topics will you cover?
  • What are you trying to accomplish? 
  • Who is your target audience?
  • What tone will you use?
  • How will you stand out?

Before you launch your podcast, it’s paramount to research and find out who your competition is. Doing research will help you find your niche, understand what’s already out there, and how you can make your podcast unique.

2. Decide on the Format

The next step is to decide on the format of your podcast. There are different ways you can format your show, but some of the most popular options include:

  • Solo shows — In a solo show, it’s just you and the microphone. They’re for individuals who are comfortable talking for extended periods and don’t mind doing all the work yourself.
  • Co-hosted shows — If you’re co-hosting, you’re teaming up with someone else and taking turns talking. It’s a good option if you want to share the workload and make your podcast more conversational.
  • Interview shows — In an interview show, you bring on guests and interview them about a specific topic, which is an excellent option if you want to learn from experts or share other people’s stories.
  • Roundtable shows — In this type of podcast, you invite a group of people to discuss a topic, which is great for creating more of a discussion-based show.

In addition, you need to think about how many episodes you want to release, how often, and how long each episode should be. However, there’s no right or wrong answer to these questions, but it’s essential to have a plan to stay consistent with your releases.

3. Choose a Category

This step is crucial because it will determine where your podcast appears in directories such as iTunes.

Some of the most popular categories include:

  • Business
  • Comedy
  • Education
  • Fiction
  • Health & Fitness
  • Kids & Family

4. Build a Brand

Now it’s time to start building a brand for your podcast. This step includes creating artwork, choosing a name, and writing a tagline.

  • Artwork is essential because it will be the first thing people see when they come across your podcast. Therefore, ensure that your cover art is high quality and represents your brand well. Here is a guide for designing cover art.
  • Your podcast name is crucial because it will be how people remember your show. So come up with a name that’s short, catchy, unique and easy to pronounce.
  • A tagline is a short phrase that sums up what your podcast is all about. It should be clear and concise.
  • A description of your podcast is another part of your branding where you’ll give people a more in-depth look at what your podcast is all about. You should make it engaging and no longer than 500 words.
    • Make sure to include some keywords in your description so that people can easily find your show when they’re searching for something specific.
  • Music is a part of every podcast, and it’s the first thing people hear when they start listening. So you want to make sure that your music sets the tone for your show and that it’s high quality. If you don’t want to spend money on it, you can use royalty-free music on YouTube Audio Library and other similar websites.

5. Things Needed for Podcasting

The next step is to gather the equipment you’ll need:

  • Mics – You’ll need at least one good quality mic, but you may want to invest in multiple if you plan on doing interviews or roundtable discussions.
    • Windscreen — It helps reduce the amount of background noise picked up by your mic.
    • Shock mount — A shock mount helps reduce the amount of handling noise picked up by your mic.
    • XLR connections are important if you’re using multiple mics or planning on doing any live shows.
    • Pop filter — This filter helps to reduce the amount of ‘p’ and ‘b’ sounds that are picked up by your mic.
  • Headphones — Headphones are necessary for monitoring your audio and making sure that you sound clear on your recordings.
  • Recording software — You’ll have to download some recording software to record and edit your podcast episodes, such as Audacity, Adobe Audition, or GarageBand.
  • Podcast hosting — You’ll require a place to host your podcast episodes so that people can listen to them. There are various podcast hosting platforms, so do some research to find one that’s right for you.

6. Record Your First Podcast Episode

Now, it’s time to record your first episode. 

Depending on the type of your podcast, you’ll have different segments, but here is the general structure:

  • Hook
  • Intro — In the intro, you should explain who you are, your expertise and why your podcast is valuable.
  • Segment for ads — In this part, you thank your sponsors and explain who they are. Or, you just play their ads. 
  • Other segments — Depending on the format, you’ll have different segments.
  • Outro — At the end, you should thank your listeners and invite them to join your newsletter, check your website, buy a product, use a service, follow social profiles or donate. 

Now, let’s go over some tips for this step:

  • Find a quiet place for your studio.
  • Do a sound test to ensure there’re no noises
  • Make sure the recording level isn’t too high

7. Editing

After you finish recording, the job isn’t done. 

First, you can add the intro and outro you recorded before, for example, before interviewing the guest. Then, you can adjust the parts where you hear noises or edit the parts you want. 

Some editing tips that can come in handy:

  • Aside from a good microphone with accompanying things, use a noise reduction option
  • Use high-pass filters
  • Use de-esser to make the sound of the “s” and “t” vocals less harsh on the ears.

8. Publish Your Episode

The final step is to upload your audio file to your podcast hosting platform

Usually, you can submit your files to podcast directories from the dashboard on your hosting account.

Podcast Hosting Platform vs Podcast Directory

Many confuse these two terms thinking they’re the same thing, which isn’t the case. 

Namely, a podcast hosting platform stores and delivers your podcast media files, just like website hosting services store website files. On the other hand, podcast directories allow people to find your podcast and listen to them.

Podcasts directories are iTunes, Spotify, Stichcers, Google Podcasts and Apple Podcasts, and podcasting hosting platforms are Whooshkaa, OmnyStudio, Podbean, Buzzsprout, Rss.com.

You’ll need one podcast hosting service, and you can be on all podcast directories to have as many viewers as possible. 

9. Promote Your Podcast

Now that your podcast is live, it’s time to promote it. There are several different ways to promote your podcast, including:

  • Use social media platforms to let people know about your podcast and encourage them to listen. 
  • You can cut out the most exciting or important part and make snippets.
  • Make a video format of your podcast for YouTube.
  • Promote it on your website by adding a link to your podcast.
  • Use an email newsletter to let people know about your podcast and invite them to listen.
  • Submit your podcast to popular directories
  • Make trailers to promote your podcast. A trailer is a short teaser episode that gives people a taste of what your podcast is all about.

Conclusion

Starting your podcast is a great idea with so many podcast listeners in Australia. In this guide, I pointed out what you have to think about, such as branding, format, the equipment you’ll need, and promotion.

After reading all information, you’ll be set, and you can begin your research, design and planning. 

FAQ

How much does it cost to start a podcast?

The cost of starting a podcast varies depending on your equipment and hosting needs. Generally speaking, you can expect to spend anywhere from AU$100-$500. Hosting alone can cost around AU$20/month, while other things are a one-time purchase.

Is a podcast profitable?

It depends on your niche, audience, and how you monetise your podcast. Some people are getting good revenue from ads and sponsorships. In addition, you can ask for donations from your listeners or have affiliate partners.

Can I start a podcast for free?

Yes, you can start a podcast with a relatively low budget. There are different ways to do this, including using free podcast hosting platforms and using your phone as a recording device (or purchasing cheaper equipment)

Can just anyone start a podcast?

Yes, just about anyone can start a podcast. You don’t need any special skills or experience. You just need to be passionate about your topic and have something to say. In my article “How to start a podcast in Australia”, I provided steps you’ll have to take.

How do podcasts get listeners?

You can promote your podcasts on websites and social media platforms.