There will be around 8.9 million podcast listeners in Australia in 2022, according to Statista’s forecasts. So, if you’re looking for a way to share your thoughts and ideas with the world, starting a podcast might be the perfect solution.
In this blog post, I’ll provide step-by-step instructions on how to start a podcast in Australia, and I’ll also explain what podcasts are and how they work if you don’t know much about them.
A podcast is a digital audio file available online for people to listen to. In a way, it’s similar to a radio show, but you can listen to it whenever and wherever you want.
You can think of a podcast as a blog, but you’re listening to someone talk instead of reading text.
Podcasts are usually around 30 minutes to an hour long, and they cover all sorts of topics, including business, history, true crime, comedy and much more.
Podcasts are usually published as a series, with new episodes coming out regularly.
You can listen to podcasts on your computer or phone through different apps, the most popular is iTunes, but there are other apps like Stitcher and Spotify.
In order to listen to a podcast, you first need to find the show and then subscribe to it. Once you’ve done that, new episodes will automatically download onto your device so that you can listen to them when you have time.
Another way to find podcasts is by searching for them on Google, which can be difficult, but it’s still possible to find the ones you want.
Podcasting has many benefits, both for the person creating it and the listeners. Here, I’ll focus on the benefits for businesses.
If you’re thinking about starting a podcast, then here are some of the benefits that you can expect:
After learning essential information about podcasts, you’re probably wondering how you can start your own.
The good news is that it’s easy to get started with podcasting, and I’ll walk you through the process step-by-step.
The first step is to come up with an idea for your podcast. Your podcast concept will make your show unique and enticing to listeners. It will also help you attract guests and keep listeners coming back for more.
Things to consider when thinking about the concept of your podcast include:
Before you launch your podcast, it’s paramount to research and find out who your competition is. Doing research will help you find your niche, understand what’s already out there, and how you can make your podcast unique.
The next step is to decide on the format of your podcast. There are different ways you can format your show, but some of the most popular options include:
In addition, you need to think about how many episodes you want to release, how often, and how long each episode should be. However, there’s no right or wrong answer to these questions, but it’s essential to have a plan to stay consistent with your releases.
This step is crucial because it will determine where your podcast appears in directories such as iTunes.
Some of the most popular categories include:
Now it’s time to start building a brand for your podcast. This step includes creating artwork, choosing a name, and writing a tagline.
The next step is to gather the equipment you’ll need:
Now, it’s time to record your first episode.
Depending on the type of your podcast, you’ll have different segments, but here is the general structure:
Now, let’s go over some tips for this step:
After you finish recording, the job isn’t done.
First, you can add the intro and outro you recorded before, for example, before interviewing the guest. Then, you can adjust the parts where you hear noises or edit the parts you want.
Some editing tips that can come in handy:
The final step is to upload your audio file to your podcast hosting platform.
Usually, you can submit your files to podcast directories from the dashboard on your hosting account.
Many confuse these two terms thinking they’re the same thing, which isn’t the case.
Namely, a podcast hosting platform stores and delivers your podcast media files, just like website hosting services store website files. On the other hand, podcast directories allow people to find your podcast and listen to them.
You’ll need one podcast hosting service, and you can be on all podcast directories to have as many viewers as possible.
Now that your podcast is live, it’s time to promote it. There are several different ways to promote your podcast, including:
Starting your podcast is a great idea with so many podcast listeners in Australia. In this guide, I pointed out what you have to think about, such as branding, format, the equipment you’ll need, and promotion.
After reading all information, you’ll be set, and you can begin your research, design and planning.
The cost of starting a podcast varies depending on your equipment and hosting needs. Generally speaking, you can expect to spend anywhere from AU$100-$500. Hosting alone can cost around AU$20/month, while other things are a one-time purchase.
It depends on your niche, audience, and how you monetise your podcast. Some people are getting good revenue from ads and sponsorships. In addition, you can ask for donations from your listeners or have affiliate partners.
Yes, you can start a podcast with a relatively low budget. There are different ways to do this, including using free podcast hosting platforms and using your phone as a recording device (or purchasing cheaper equipment)
Yes, just about anyone can start a podcast. You don’t need any special skills or experience. You just need to be passionate about your topic and have something to say. In my article “How to start a podcast in Australia”, I provided steps you’ll have to take.
You can promote your podcasts on websites and social media platforms.