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What Is Moz and What Can You Do With It in 2022?

Written by, Alex Bosnjak

Updated April, 17, 2022

If you’re new to SEO, you might wonder, “What is Moz?” It’s a software company that specialises in search engine optimisation (SEO) and online marketing. 

Moz’s main product is a keyword explorer. The company also offers a suite of other tools to help businesses grow online. This article will discuss what this software is and what it can do for you.

What Is Moz?

Moz is a search engine optimisation (SEO) tool that helps you improve your website’s ranking on search engines. It does this by providing you with information on how well your website performs and tips and insights on how to resolve issues.

Moz has a keyword explorer tool that lets you research keywords and track their performance over time. You can use it to find new and relevant keywords to include in your content. Also, you can investigate your competitors to see what words and phrases they’re targeting.

This is an invaluable tool for helping you determine which keywords are worth pursuing in your SEO efforts. Overall, Moz is an essential tool for any business looking to improve its online presence.

What Is Moz Used For?

  • Keyword Research 

The Moz keyword explorer is among the company’s most valuable tools. With it, you can see monthly search volume, keyword difficulty, and organic CTR, which is pretty useful. You can check what keywords people use to find products or services and take advantage of that.

  • Competitor Research

The competitor research tool allows you to see the words and phrases your competitors are using. That can give you invaluable insights into what works for them and help you determine which keywords are worth targeting in your SEO campaign.

  • Site Crawl

It’s paramount that your website is error-free, so your audience can have a smooth experience. The site crawl tool lets you scan your website for errors, broken links, and other SEO issues that could be hurting your ranking on search engines. It also provides information on how well your website performs overall and tips on how to improve it.

  • Backlink Analysis

The backlink analysis tool allows you to track your website’s backlinks and see who’s linking to you. That can help you identify new link-building opportunities.

  • Rank Tracking

The rank tracking tool lets you track your website’s position in search engine results pages (SERPs) for specific keywords. It can help you determine which keywords are most valuable to your business, how you rank against competitors for the same keyword, and your progress over time.

  • Link Explorer

The link research tool helps you find high-quality links for your website. It allows you to search for links by domain authority and several other factors. Then, you can also see more metrics for the link, such as page authority and the number of linking domains.

  • Moz Extension — MozBar

This SEO toolbar is a browser extension that gives you instant access to essential SEO data while browsing the web, including domain and page authority. 

  • Fresh Web Explorer

The fresh web explorer tool allows you to research recent mentions on a topic.

  • Advanced Settings

Moz offers various advanced settings that let you customise your account to suit your needs. These include options to track social media metrics and set up alerts.

  • On-Page Optimisation

With this tool, you need to enter the address of a particular article and a keyword you want to rank for. Then, in the results, you’ll see whether or not your page is optimised for that keyword by checking the Page Score number.

Moz Products

  • Moz Pro — It’s a subscription-based service that offers various tools to help you improve your website’s SEO.
  • Moz Local — Moz Local is a tool that enables you to enhance your website’s local SEO. It allows you to claim and update your business listing on Google, Yelp, and other directories.
  • STAT — This tool provides information on your website’s traffic, social media followers, and additional valuable insights for your business.
  • Mozscape API — It can be useful for developers who want to build their own SEO tools or integrate Moz’s data into applications.


Moz is an SEO tool that can greatly help improve your website’s traffic and ranking on search engines. The company also provides other tools for online marketing, including keyword research, competitor analysis, and link building. But that’s not all. Moz offers various useful resources, like blog posts, e-books, and webinars, to help you on your SEO journey.


What is the use of Moz?

Moz is used for website analysis, keyword research, competitor research, on-page optimisation, and rank tracking.

What does Moz measure?

Moz measures website analytics, social media metrics, page rank, and backlinks.

What is the Moz Pro tool?

It’s an all-inclusive SEO tool that offers numerous features to help you improve your website’s ranking on search engines.

What is Moz company?

Moz is a Seattle-based company that offers various digital marketing solutions, including an SEO and a social media tool.